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Crowdsourcing For Dummies, by David Alan Grier
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Give your business the edge with crowd-power!
Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business.
Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.
- Sales Rank: #1330213 in Books
- Brand: Brand: For Dummies
- Published on: 2013-05-28
- Original language: English
- Number of items: 1
- Dimensions: 9.28" h x .85" w x 7.40" l, 1.53 pounds
- Binding: Paperback
- 378 pages
- Used Book in Good Condition
Review
David Alan Grier s book is both a good starting point for the uninitiated as well as useful reference guide to those who are already part of the crowd. (B2B Marketing.net, May 2013) This is a very good book. I would definitely buy it if you are even slightly interested in crowdsourcing. (Frost Magazine, June 2013)
From the Back Cover
Learn to:
- Plan and launch your crowdsourcing project
- Find the right platform for your needs
- Promote your project and attract the right audience
- Manage and motivate your crowd to get the best results
Learn how to harness people power for an unbeatable competitive edge!
Netflix used it to improve its ability to predict customers' movie ratings. L'Oreal used it to create a television advert for a tiny fraction of what it would've cost ordinarily. Dell used it to generate thousands of new product ideas and improvements. And now in Crowdsourcing For Dummies, David Alan Grier demonstrates how you can tap into the awesome power of the crowd. Discover how to use crowdsourcing to solve complex business problems and complete difficult tasks, supercharge innovation and new product development, build brand identity and boost productivity and profits.
- Hit the ground running – quickly get up to speed on basic crowdsourcing concepts and technologies and discover how to develop a surefire crowdsourcing strategy
- Know your options – find out about all forms of crowdsourcing, including crowdcontests, crowdfunding, macrotasking, microtasking and self-organised crowds
- Locate the best crowdsourcing platforms – know where to look for your crowd, identify the right audience and promote your project to them
- Manage your crowd with confidence – find out how to communicate with your crowd and keep them interested and motivated
- Keep the wheels spinning – learn how to manage the crowdsourcing process, and troubleshoot common problems
- Get in with the in-crowd – learn from ten of the best crowdsourcing success stories
Open the book and find:
- Ways to make crowdsourcing work for your business
- The lowdown on conducting market research and analysing data
- How to raise funds through a crowdfunding project
- Techniques for engaging people with your company or product
- Advice on designing tasks for your crowd to tackle
- Pointers for finding the perfect platform and audience
- How to keep your crowd motivated
About the Author
David Alan Grier is a writer, teacher and consultant on labour, technology, communication and management. He is Associate Professor at George Washington University, where he teaches International Science and Technology Policy. He is also the 2013 President of the IEEE Computer Society.
Most helpful customer reviews
4 of 5 people found the following review helpful.
The best way to learn about crowdsourcing
By Teresa Meek
If you've heard the buzz about crowdsourcing and crowdfunding but aren't sure how it works or how it can help you, then Crowdsourcing for Dummies is the book for you. It explains in clear, concise English who used crowdsourcing and how and why they use it. The author examines the subject not just from the perspective of those looking to crowdsource a project, but from that of crowdsource workers as well, which is important if you want to attract people to your project.
Because crowdsourcing, it turns out, is really about management, and this book shows you in simple steps just how to find the right skills for your project, track work and quality, handle trouble, and successfully conclude the job. It's a comprehensive book, but clearly laid-out into sections and chapters so that you can easily zero in on the ones that apply specifically to you, whether you are a multi-million-dollar enterprise looking for new ideas and publicity or an individual looking for some help designing a label. Or even if you're a potential crowdsource worker.
Crowdsourcing isn't hard, but there are important nuances to master if you want to do it right. And like your grandma said, "If a thing is worth doing..."
As the internet community continues to expand and more people trust it as a means of doing business, you can expect to see crowdsourcing and crowdfunding increase exponentially. This book will quickly bring you up to speed, and it's a fun read, too.
2 of 3 people found the following review helpful.
Five Stars
By italodude
quik delivery great info!
1 of 2 people found the following review helpful.
Four Stars
By Charles Trost
It's very informative and written so as to be very understandable.
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