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Public Relations: The Profession and the Practice, by Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth
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Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.
- Sales Rank: #61748 in Books
- Published on: 2011-06-15
- Original language: English
- Number of items: 1
- Dimensions: 9.90" h x .70" w x 8.00" l, 2.00 pounds
- Binding: Paperback
- 432 pages
About the Author
Dan Lattimore, Ph.D. is Vice Provost for Extended Programs and Dean of University College at the University of Memphis. He is also professor of Journalism. His undergraduate degree in journalism and economics is from Texas Christian University. He holds masters degrees from TCU in economics and Southwestern Baptist Seminary in education administration and his doctorate in mass communication is from the University of Wisconsin. He is the author of five books including Public Relations: The Profession and Practice, 5th Edition, published by McGraw Hill, and The Broadcast News Process 7th Edition, published by Morton Publishing Co. He is an accredited member of the Public Relations Society of America and is past chair (twice) of the Education Affairs Committee for PRSA. He is a past president of the PRSA Educators Academy and past president of the Memphis Chapter of Public Relations Society of America. Dr. Lattimore was vice president of the Accrediting Council for Journalism and Mass Communication for 6 years and rotated off the Council after 12 years on the Council last May. He is a member of the Commission for Public Relations Education. Among his professional work was 10 years as communication director for several USAID projects throughout the world where he produced numerous films and videos. He was acting director for a $20 million USAID project with Colorado State University, Utah State University and Cornell University for one year and associate director for the Colorado State project for three years. He was also communications director for the Minnesota-Wisconsin Baptist Fellowship for two years. He is the chair of the Curriculum Committee for the Regents Online Degree Programs for the Tennessee Board of Regents. He also developed the first online masters program in journalism in the country in 1995.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Good book but so expensive !
By Marie Sauv�e
I had to get it for a class and saved money by buying it used. But I am so disappointed by the fact that this book costs over 100 bucks and is full of grammar / spelling mistakes! This is crazy, I've never seen that before.
0 of 0 people found the following review helpful.
A dense read
By Bethany
The book was good quality as far as binding and pages, but the content is difficult to digest, even for a college class. The book is exceedingly wordy and often repeats the exact same information in different sentence structure, very bad for tests in which the teacher requires specific term definitions! The result is a textbook that is boring to read and difficult to study. The case studies are wonderful for helping explain the chapters and the research put into the book is high-quality. However, the filler words and altogether unnecessary complicated structure makes one wonder if the authors were trying a little too hard to meet a word count.
0 of 0 people found the following review helpful.
Great for Newbies or other Curious People!
By Frodo
Pretty much everything you've ever wanted to know about the world of Public Relations. It also serves as a great introduction and overview of the industry for newbies to the field, or people who just don't know much about PR, how it works, and/or what you can do with it.
This book, plus my great Introduction to PR professor, really inspired me to switch into the PR field. =)
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